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As a fitness business owner I often feel pressure to continually chase the highly sought after new client. Although new customers are and important part of a successful fitness practice, this shouldn’t be your only focus.
Taking time to give extra attention to your current clients will go a long way to retain their business. A great way to make your client’s feel special and part of a supportive group is to have a weekly or monthly “Member Mention”.
Give a shout out to someone who has been putting in an extra effort, has met a major milestone in their training or maybe it’s their Birthday or they have become a parent or grandparent.
There are many Social Media outlets to easily spread the work of your dedicated members. Another popular idea is to give out a t-shirt each month to well deserving client. Theses small rewards often have a big impact on frequency and consistency in class attendance.